Is Happn Premium Worth It in 2024? Benefits, Costs & ROI

Happn Premium adds three core tools: "See Who Liked You," "Incognito Mode," and "Advanced Filters." The first lets you bypass the guesswork by showing all users who have already expressed interest, cutting the match‑to‑conversation lag by up to 40%.

Incognito Mode hides your profile from non‑liked users, preserving privacy while you scout selectively. Advanced Filters let you narrow matches by education, lifestyle, and even pet ownership—filters that free users can’t access.

As of 2024, Happn Premium costs $14.99/month or $79.99 for a six‑month bundle (≈$13.33/mo). To gauge ROI, track two metrics: "Match Conversion Rate" (matches that become conversations) and "Date Success Rate" (conversations that lead to a real meetup). Premium users typically see a 25‑30% lift in conversion because they focus on pre‑liked profiles.

Run a 30‑day test: record your free‑tier conversion, upgrade, then compare. If you secure at least two extra dates, the cost per date drops below $8, a strong value proposition for most daters.

• Premium unlocks visibility into who already likes you, accelerating matches.
• Incognito Mode is ideal for privacy‑focused users.
• Advanced Filters reduce time spent scrolling irrelevant profiles.
• Calculate your personal ROI by comparing free vs. premium conversion rates.