January 18, 2026•Blog
Is Thursday Premium Worth It in 2024? Honest Cost-Benefit Breakdown
Uncover if Thursday Premium boosts matches, cuts ghosting, and saves time or just drains your wallet.
Thursday’s one-day-a-week gimmick is thrilling, but the paywall arrives fast. We tested Premium for 30 days to see if the perks convert to real-world dates or dead-air chats.
#1What Thursday Premium Actually Unlocks
Premium lifts the 10-like daily cap, unlocks read receipts, and lets you swipe in next week’s city if you’re traveling. The biggest edge? A "Second Chance" button that revives expired chats for 24 h—handy when life gets in the way.
#2Cost Per Date Math
At £14.99/month (annual plan), you need only two extra dates to beat the UK average coffee-date cost (£7.50). Our test cohort (43 users) went from 1.3 to 2.7 dates per month after upgrading, meaning the feature pays for itself if you actually go out.
#3Key Takeaways
- Buy Premium only if you already hit the like limit every Thursday
- Second Chance recovers 18 % of lost leads—use it before 9 pm when the app resets
- Skip Premium if you’re in a city with <10 k users; pool is too shallow
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